Course Features



  • Lessons 43
  • Quizzes 8
  • Assignments 0
  • Discussions 0
  • Duration 180 Days
  • Students 25
  • Certificates Yes
  • Badges No

Oaksterdam University’s The Business of Cannabis Online Course provides the most comprehensive education available for entering the Cannabis Industry. This course consists of resources, presentations, and mastery exercises developed by industry leaders. It is designed for anyone looking to learn about the cannabis industry and what to look for to start a business within the industry. Click on the Curriculum tab above for the full list of lessons in this course.

This course is only available online. There are no scheduled times. You may complete the modules on your own schedule, and you will have 180 days to complete the course. A certificate of completion may be printed upon successfully passing the final exam.

Course Overview

Module 1 gives a historical overview of cannabis use that reaches back thousands of years, before transitioning into the recent political history and laws regarding federal prohibition and state regulation. It then dispels the myth that there is a lack of scientific research, highlighting the safety and efficacy of cannabis in comparison to other conventional medicines.

Module 2 illustrates how the cannabis plant affects the human endocannabinoid system, describing both the therapeutic and potential side effects. The course then details the various methods of extraction for the purpose of creating cannabis products, as well as the methods that humans can ingest those products.

Module 3 reviews all the primary elements needed to launch and successfully run a commercial cannabis cultivation operation, covering a wide variety of topics such as cultivation science, design, financing, licensing, and regulations.

Module 4 defines economics principles as they pertain to cannabis markets, which are heavily influenced by laws and regulations. The module then discusses the economic benefits and financial barriers the cannabis industry experiences.

Module 5 takes the student through the steps of first choosing a cannabis business model and then developing a business plan around their chosen model. The module finishes with the creation of a brand identity that reflects the student’s vision, mission, and values.

Module 6 takes the business plan developed in Module 5 and puts it into action, showing the student how to launch and oversee the daily operations of an effective and efficient cannabis business. In this module, the student learns about special licensing and permit acquisition, the value of budgeting and financial management, standard operating procedures, hiring practices, ethical operations, and leadership.

Module 7 talks about advocates, who in the past risked arrest and prosecution to educate the public about the benefits of cannabis and provide medicine to patients in need. Advocates played a central role in the creation and evolution of the cannabis industry. This module defines advocacy as a form of marketing, reviews the role of advocates and organizations in normalizing cannabis adult-use and achieving meaningful pro-cannabis policy reform, and then provides strategies and techniques for engaging effectively as an advocate. The module concludes with an exploration of the recent influx of influential investors in the cannabis industry and the surprising interest from former political opponents.

  • Cannabis Business Introduction

  • lesson
    Cannabis Business Course Overview
    1 minutes
  • lesson
    Cannabis Business Additional Resources
    5 minutes
  • Module 1 - History, Science, and Law of Cannabis

  • lesson
    History, Science, and Law of Cannabis Overview
    1 minutes
  • lesson
    Politics and History
    60 minutes
  • lesson
    Federal vs State Law
    30 minutes
  • lesson
    Scientific Research
    30 minutes
  • quiz
    Mastery Exercise for History, Science, and Law of Cannabis
    10 questions
  • Module 2 - Cannabis Products and Methods of Ingestion

  • lesson
    Cannabis Products and Methods of Ingestion Overview
    1 minutes
  • lesson
    Therapeutic Effects
    60 minutes
  • lesson
    Introduction to Extractions
    60 minutes
  • lesson
    Methods of Ingestion & Delivery Systems
    60 minutes
  • lesson
    Cannabis Products and Methods of Ingestion Optional Project
    unknown
  • quiz
    Mastery Exercise for Cannabis Products and Methods of Ingestion
    10 questions
  • Module 3 - The Business of Cannabis Cultivation

  • lesson
    The Business of Cannabis Cultivation Overview
    1 minutes
  • lesson
    Plant Science
    30 minutes
  • lesson
    Facility Design Requirements
    30 minutes
  • lesson
    Cultivation Financials
    30 minutes
  • lesson
    Regulation and Compliance
    30 minutes
  • lesson
    The Business of Cannabis Cultivation Optional Project
    unknown
  • quiz
    Master Exercise for The Business of Cannabis Cultivation
    10 questions
  • Module 4 - The Economics Behind Cannabis

  • lesson
    The Economics Behind Cannabis Overview
    1 minutes
  • lesson
    Economics and Public Policy
    30 minutes
  • lesson
    The Economics of Legalization
    30 minutes
  • lesson
    The New Cannabis Economy
    30 minutes
  • lesson
    The Fight Against Legalization
    30 minutes
  • lesson
    Financial Barriers in the Cannabis Economy
    30 minutes
  • lesson
    Economics Optional Project: Economic and Policy Landscape Analysis
    unknown
  • lesson
    Economics Optional Project: Cannabis Market Research
    unknown
  • quiz
    Mastery Exercise for The Economics Behind Cannabis
    10 questions
  • Module 5 - Business Startup

  • lesson
    Business Startup Overview
    1 minutes
  • lesson
    Writing a Business Plan
    60 minutes
  • lesson
    Choosing a Business Model
    30 minutes
  • lesson
    Brand Marketing
    30 minutes
  • lesson
    Intellectual Property
    30 minutes
  • lesson
    Business Startup Optional Project: Outline Your Business Plan
    unknown
  • quiz
    Mastery Exercise for Business Startup
    10 questions
  • Module 6 - Business Management

  • lesson
    Business Management Overview
    1 minutes
  • lesson
    Business Registration and Licensing
    30 minutes
  • lesson
    Financial Management
    30 minutes
  • lesson
    Employee Hiring and Management
    30 minutes
  • lesson
    Business Management Optional Project: Budget Your Business
    unknown
  • quiz
    Mastery Exercise for Business Management
    10 questions
  • Module 7 - Advocacy

  • lesson
    Advocacy Overview
    1 minutes
  • lesson
    The Importance of Advocacy
    30 minutes
  • lesson
    Federal Drug Policy and the Supremacy Clause
    30 minutes
  • lesson
    Value of Engagement and Effective Advocacy Strategy
    30 minutes
  • lesson
    Looking Forward to the Future of Cannabis Advocacy
    30 minutes
  • lesson
    Advocacy Optional Project: Explore Advocacy Opportunities
    unknown
  • quiz
    Mastery Exercise for Advocacy
    10 questions
  • Final Exam and Course Survey

  • quiz
    Cannabis Business Final Exam
    115 questions
  • lesson
    Course Survey
    5 minutes